Our story  

begins here :

About Moonshot:City                               

Moonshot:City is an exploration of what we need to do to create cities that work for us in the 21st century and beyond. Cities which are resilient in the face of shocks like Coronavirus and climate change. Cities which help to regenerate the ecosystems they rely on.


We live in New Zealand where our cities, way of life and employment heavily rely on healthy rural ecosystems.


As multicultural women, we understand that New Zealand's cultural richness is owed to mana whenua, our indigenous Māori people - and the cultural diversity of all ethnicities and genders who live in this beautiful country.

Juhi Shareef headshot - UK.jpg



Kia ora!

I am passionate about accelerating a systems shift to a better, regenerative future: we need to move beyond incremental change offered by corporate sustainability. I'm into collaboration in a big way. 


I am excited about the role that exponential technologies play in this shift, but am mindful that they need to be of service to society and the planet, not just wealth creation.

 I have a number of roles in the circular economy and product stewardship space: I Chair the NZ SBN Circular Economy Accelerator Advisory Board, sit on the Ministry for the Environment Product Stewardship Stakeholder Group and the WasteMINZ Product Stewardship Steering Committee.


I'm the Sustainability & Circular Economy Manager at Vector, NZ's largest electricity network. Vector's vision is to create a New Energy Future, in which renewables and energy storage play a key role. I authored a paper on Batteries and the Circular Economy with contribution from a number of collaborators, and am Chair the Battery Industry Group (B.I.G.), a cross-industry group designing a circular product stewardship scheme for large batteries. 

I am Global Strategic Advisor to Eco-Age: I spent seven years with them in the UK delivering sustainability strategies and supply chain projects for clients including the Kering group, Stella McCartney, Wembley Stadium, Marks & Spencer and the British Film Institute.

I was trained in sustainability and systems thinking at design-engineering firm Arup where I learned about sustainability for the built environment.

In a previous life, I worked at the New York Film Academy in New York, London and L.A.

I have two kids, 7 and 4, an incredibly supportive husband Bryn, two chickens, and a lot of friends and mentors to whom I am hugely grateful. 



Hi there!


I am driven by the potential of emerging technologies and digital collaboration to create meaningful outcomes. As an environmental engineer, technologist, educator and systems thinker, I thrive at the fringes of industries, and sectors joyfully joining the dots. My Masters degree in Biological Resources Engineering and thesis on environmental accounting was the starting point of my research on environmental systems and economics.

After 6 years in engineering, designing civil and environmental systems for mega corporates in the US. (read Walmart, Costco, PNC Bank etc), I spent the last 11 years, in Asia, North America and Europe, leading initiatives and ventures that leverage the dynamics of digital collaboration, platform businesses and emerging disruptive technologies to create thriving societies.


The obvious disconnect between business, planet and people focussed outcomes has led to a life-long journey of exploring, testing and launching initiatives that leverage new business models - networks, platforms and collective intelligence.


I wear many hats.

I'm the Director of Innovation and New Business at Tata Consultancy Services, the world's leading technology services company 


Prior to that I established and grew the Corporate Innovation Practice at Tech Futures Lab as the Director of Innovation, helping businesses in NZ build innovation capability in the digital economy. As a faculty member, I teach business students on the topics of platform economics and digital collaboration and have advised 20+ Masters students.

I was an instrumental part of the team that launched and grew Upsouth, a unique people-centred platform that was springboard to under-realised communities in S. Auckland.

I sit on the boards of Auckland Chamber of Commerce and Superdiversity Council and the Advisory Board of Tech Futures Lab.

I am mom to two boys, 10 and 8 and wife to Nikhil.