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Who We Are

PROJECT:MOONSHOT was founded during lockdown in 2020 by Juhi Shareef and Priti Ambani. Since then the team has grown to a diverse group of passionate minds,

leveraging a plethora of combined experience and expertise.

Together, we form the Project Moonshot Collective.

The Founders

Juhi Shareef

Juhi is passionate about accelerating a systems-shift to a regenerative future.

She wants to move beyond incremental sustainability, and views collaboration, systems thinking, indigenous wisdom and a revival of community as key enablers in this shift. Exponential technologies and data play an important role, but require good governance, reflect sound ethics and diversity, and work in service of society and the planet.

The Chief Responsibility Officer at Tourism Holdings Limited (thl) Juhi oversees risk and sustainability. thl champions the Future-Fit Business Benchmark, the only framework Juhi has come across that enables businesses to go beyond 'sustainable' to regenerative. 

Juhi holds a number of roles in the circular economy and product stewardship space. In 2021-22 she sat on the Ministry for the Environment Advisory Group for the new NZ National Waste Strategy and  the WasteMINZ Product Stewardship Steering Committee, and the Usedfully Textile Reuse Programme Advisory Group. From 2018-2020 Juhi chaired the SBN Circular Economy Accelerator Advisory Board. 

Previously as the sustainability lead at energy company Vector, Juhi authored a paper on Batteries and the Circular Economy and she continues to Chair the Battery Industry Group (B.I.G.), a cross-industry group of over 200 businesses which has created a proposal to Government of a circular product stewardship scheme for large batteries. B.I.G. also delivered a proof-of-concept for a blockchain digital battery passport with Everledger and Audi. 

Juhi is Global Strategic Advisor to Eco-Age. Working with Eco-Age in the UK Juhi delivered sustainability strategies and supply chain projects for clients including the Kering group, Stella McCartney, Wembley Stadium, Marks & Spencer and the British Film Institute.

Trained in sustainability and systems thinking at design-engineering firm Arup, in a previous life, Juhi worked at the New York Film Academy in New York, London and L.A.

Juhi has two kids and three chickens. 

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The Founders

Priti Ambani

Priti is driven by the potential of emerging technologies and digital collaboration to create meaningful outcomes. As an environmental engineer, technologist, educator and systems thinker, she thrives in cross-industry contexts and sectors, joyfully joining the dots. Her Masters degree in Biological Resources Engineering and thesis on environmental accounting was the starting point of her research and practice on environmental systems and economics.

After 6 years in engineering, designing civil and environmental systems for mega corporates in the US. (read Walmart, Costco, PNC Bank etc), she has spent the last 11 years, in Asia, North America and Europe, leading initiatives and ventures that leverage the dynamics of digital collaboration, platform businesses and emerging disruptive technologies to create thriving societies.


The obvious disconnect between business, planet and people focussed outcomes has led to a life-long journey of exploring, testing and launching initiatives that leverage new business models - networks, platforms and collective intelligence.


Priti is the New Zealand Country Head of Tata Consultancy Services, the world's leading technology services company. Prior to that she established and grew the Corporate Innovation Practice at Tech Futures Lab as the Director of Innovation, helping businesses in NZ build innovation capability in the digital economy. She is part of the faculty on the Masters of Technological Futures programme teaching platform economics and digital collaboration and has advised 20+ Masters students.

She was an instrumental part of the team that launched and grew Upsouth, a unique people-centred platform that was springboard to under-realised communities in S. Auckland.

Priti sits on the boards of Auckland Chamber of Commerce and Superdiversity Council and the Advisory Board of Tech Futures Lab. She is also part of the Strategic CIO Advisory Group at the University of Auckland.

Priti is married to Nikhil and is mom to two boys.


The PROJECT:MOONSHOT Collective is comprised of a number of change agents and international thought leaders,

all helping to navigate the journey to a regenerative Aotearoa.



Moonshot Map Activators

Our Activators have played a key role in helping with the Moonshot Map, one of our MOONSHOT:CITY place-based initiatives.  

Moonshot Map Founding Curators

Before launching the Moonshot Map, a team of Curators, experts in their fields, recommended regenerative and circular projects that have populated the first 100 projects on the map.

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