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Moonshot Map FAQs

Q: What is Moonshot:City?

A: It's the term for all Project:Moonshot place-based initiatives (such as our podcast series, the Takarangi doughnut and the Moonshot Map). 

Q: Who is the Moonshot Map intended for? 

A: Businesses and policy makers. It may become useful for wider stakeholders over time.


Q: How do projects make it onto the Map?

A: The first 100 or so projects on the Map were selected by the Moonshot team

(Co-Founders and Moonshot Activators) and Founder Curators, a group of sustainability / circular economy / regenerative experts - see bios here. Any queries were discussed by the Moonshot team until consensus was reached.

There will be two ways that projects get on the Map going forward:

  • They will be identified by the Moonshot team Researcher

  • People are invited to recommend projects or submit their own projects on the Moonshot Map submission form.


To make it onto the Map, projects must meet at least one of our criteria, as defined by our tags. The key element is that we seek projects that are supporting the transition to a circular or regenerative system. Standard sustainability projects leading to incremental change are unlikely to make it onto the Map. 

Q: How long will it take for my project to make it onto the Map? 

A: The Moonshot team work on the Map in our own time: in our evenings and weekends, around looking after kids, chickens etc. This means if we get a lot of submissions, we can't guarantee a quick turn-around so please bear with us, but we're aiming for a couple of weeks max. 

​Q: I don't agree with the tags on a project / initiative / business on the Map, what should I do?

A: We recognise that some people may disagree with our choices, and welcome polite feedback which we will consider. For projects that generate a lot of debate, we will ask our Founding Curators for their views and their decision will be taken as final. 


Please contact the team with your feedback at: or on twitter @moonshotcity 

Q: Why aren't the tags simple? 

A: We're trying to have a more academic conversation about what a 'circular' business / initiative is to avoid greenwashing. Recycling, for example, is often an example of linear thinking, and not a solution to our planet's depleting resources, climate change or our waste problem. Our tags are an evolution of a framework developed for the Ellen MacArthur Foundation by McKinsey & Company. 

Q: Thinking ahead, how often will the Map be maintained and updated?

A: We're going to make a concerted effort in 2022 to fill in the gaps on our Map and ensure our information is current. As we (Priti and Juhi) are doing this in our own time with the help of some fantastic volunteers - our Moonshot Activators - we'll make a call about how to maintain the Map towards the end of 2022. If it's of use in decision-making, we're of course keen that the Map be properly maintained. 

Q: How is this related to the Sustainable Business Network (SBN) Circular Directory?

A: Juhi used to be Chair of the SBN Circular Economy Accelerator (CEA) Advisory Group. SBN circular economy activities are now delivered as part of their Go Circular 2025 programme. SBN are creating  the first business-to-business Circular Economy Directory for Aotearoa New Zealand, launching in April 2022.


Relevant businesses are welcome to apply to be featured on the Moonshot Map using this form or the CE Directory using this form. Applicants featured on both will be tagged #SBN.


SBN Go Circular award winners and finalists are also tagged as #sbnfinalist on the Map.

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